Sega Announces New Official Sonic The Hedgehog

Sega has announced a collaboration with PowerA for the distribution and selling of new Sonic the Hedgehog-themed third-party gaming accessories. Fans can look forward to “controllers for Nintendo Switch and Xbox Series X|S, a branded Nintendo Switch Protective Case, as well as a TriFold Game Card Holder for Nintendo Switch cartridges.”

Akio Strasser, Senior Global Marketing Director for PowerA, stated the following regarding this partnership:

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“As big fans ourselves, the PowerA team is thrilled to partner with the team at SEGA to bring Sonic the Hedgehog and friends to our controllers and accessories. With more than 30 years of Sonic, and multiple generations of gamers experiencing this franchise, we are so excited to bring these characters to life on our accessories for the first time.”

Michael Cisneros, Associate Director, Licensing, said the following about this collab:

“Sonic is one of the most recognizable video game characters of all time! We are excited to be partnering with Power A to bring this core line of gaming peripherals to fans around the world. At home or on the go, we hope that these will be your go-to gaming accessories no matter what game you are playing (but if you open your heart, we all know Sonic is your jam).”

The following products will become available for purchase from various retailers, including the official PowerA website, on August 15, 2023:

Images of this incoming product line are viewable via our gallery below: